Most leaders get bored saying the same thing. Consequently, they look for new ideas and new “hacks.” However, this constant change creates “indigestion” for your team. If you want to scale, you must realize that your job is not to be a source of constant creativity. Instead, your job is to be the Chief Reminding Officer.
Say It Until They Live It
Effective team communication strategies are built on consistency. When you change the message every week, your team loses focus. Therefore, you must master the art of repeating the essentials.
- Focus: Pick the five things that truly move the needle in your business.
- Repeat: Say those five things at every huddle and every meeting.
Make Excellence Their DNA
If your team is not doing the work, you simply haven’t said it enough. Because habits take time to form, you must stay on message. By repeating the standard, you ensure it becomes their natural way of working. In conclusion, don’t look for new things to say. Look for better ways to say the same important things.