In 2011, I entered my marketplace with zero referral business, zero sphere of influence, and zero brand awareness. However, we managed to sell 101 homes...
Your competition is hardwired to avoid failure. Because of this, most agents use vague platitudes in their real estate marketing strategies. They promise “honesty,” “integrity,”...
Marketing your brand is often highly overrated. Specifically, many advertising agencies will try to sell you on “top of mind awareness” or “brand plays.” However,...
Most real estate teams build their business on the backs of other companies. Specifically, they rely on portals and referral sources to provide their leads....
Do you have a real estate unique selling proposition (USP) that differentiates your team from the competition? If you don’t, it is likely the missing...
Buyers do not want agents. Specifically, they want access to the best deals, the most selection, and off-market properties. Many team leaders fail because they...
To scale your team, you must remove all unnecessary steps from your operation. Specifically, you need to look for “friction points” that stop your agents...
You don’t lack money; you lack creativity. Specifically, many team leaders stall their own real estate business growth by obsessing over the “next big thing”...
